Each month, Junction is proud to introduce you to one of our regional artisans – a special group of people who contribute to the produce and crafted beverages that we offer at Junction. This month we have something extra special, our amazing team from Seesaw Studio who designed and developed the branding concept of Junction. We wouldn’t be here without these lovely folks.
Anita Ryley from Seesaw has answered a few fun questions for us. Enjoy.
How long has Seesaw Studio been operating?
Seesaw was started by Matthew McKenzie and Anita Ryley in 2005, so just over ten years.
What was the inspiration behind Seesaw?
Creatively, our styles are quite different so we saw the name Seesaw as a balance of our varying aesthetic and approaches. Balance is really the cornerstone of our business – work and life, head and heart, style and substance, clients and creativity. And we wouldn’t be called Seesaw if there wasn’t a little fun in between.
What did the creators do previous to opening Seesaw?
Matt and Anita both studied design at RMIT and went on to work in small studios both together and separately. Seesaw then started quite organically out of an abundance of freelance work.
What has been your favourite project so far?
Honestly the Junction project would have to be one of our favourites as it was a project filled with heart, love and creativity. We are immensely proud of the results.
What was your favourite part about Junction Moama branding?
Creatively, we loved how the brand reflects the Echuca-Moama region. An artist was commissioned to create a series of exquisitely textured cement vessels that reflect the layered sediment and water levels of the river. Graphic elements reference the curving line of the Murray while mark making and use of copper reflects the local people and the traditional crafts of the area. Menu design fused branded leather and the unique patina of the local spotted gum. Aprons were crafted out of canvas, leather and brass, referencing horse bridals. We believe it is the level of detail and consideration that makes the brand successful.
On a personal level, this project was so amazing as collaborated with an extremely passionate, trusting and like-minded client. The project was a success because of all of the individuals involved – from the Architects and Interior Designers through to the Junction staff and management team.
What is your number 1 branding tip?
Your brand is not what you say it is, it’s what your audience says it is. Understanding your audience is key.
What is your favourite dining experience in Melbourne?
At the moment we are loving Andrew McConnell’s Marion in Fitzroy designed by IF Architecture. We were also lucky enough to work with the talented Ryan Flaherty at Mister Jennings – an absolute genius in the kitchen.
If you could visit any city for a day’s eating and drinking experience, where would it be and why?
Tuscany! We have both visited recently and the food, wine and stunning location is hard to beat.
What other local artisans do you admire?
We admire so many local artists, many who we are lucky to collaborate with. We adore Studio Twocan who we worked with on the Junction project, their concrete vessels are unique pieces of art. We also love working with local photographers James Geer (who photographed Junction), Tom Blachford and Kate Ballis. We also really admire painters Julian Meager and Fred Fowler and illustrator Andy Murray.
If you had to choose your last meal what would it be?
It would be one enjoyed with loved ones. Oh and cold glass of Chardonnay and a Cape Grim scotch fillet from Junction would definitely be on the table!